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#245 - Why You’re Afraid to Charge More (And What To Do About It)

16 min • 22 april 2025

Raising your rates sounds simple… until you actually try to do it. In this special episode,
Carl breaks down the real reasons studio pros avoid increasing their prices - and why most of those reasons are based on fear, not facts.

Carl pulls from 20+ years of experience helping producers and engineers build sustainable careers outside the traditional music industry hubs. With practical examples and thoughtful analogies, this episode will give you the confidence - and the language - to navigate money conversations without feeling like a sellout.

Discover:

Why being “affordable” might be hurting your career more than helping it
The truth about what scares clients off (hint: it’s not your rate)
A simple script you can use to raise your rates with past clients
How to stop making assumptions and start making informed decisions
Why big credits don’t guarantee clients - and what actually does

If you’ve ever felt awkward talking money, this episode is a must-listen.

Ben and Carl's Weekly Inspiration Playlist - https://open.spotify.com/playlist/1IpnxDVoTY44JBV1j19H4h?si=0f80e020d8ae497e

LA Wildfire Relief:
Musicares - https://donor.musicares.org/page/lafirerelief
WAMTN - https://give.wearemovingtheneedle.org/campaign/654724/donate

Learn more about StudioLand - https://www.welcometostudioland.com/a/2147995182/bmyFf8p5

Download our free guide: "The Future-Proof Mixing Engineer: 8 Essential Skills for 2024 and Beyond" - https://mpe-ebook.benwallick.com/future-proof-mixing

Connect with us:

Secret Sonics - https://www.instagram.com/secretsonics
Ben - https://www.instagram.com/benwallickmusic/
Carl - https://www.instagram.com/carlbahner/

Learn more:

https://www.benwallick.com/
https://www.carlbahner.com/

This episode with edited by Gavi Kutliroff - https://www.instagram.com/pleasant_peasant_music/

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#245 - Why You’re Afraid to Charge More (And What To Do About It)

Senaste avsnitt

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