Gabriela Lucía Lorenz is Director of UBS in Switzerland. She has an MBA in Sustainable Business, is originally from Argentina, and has worked in Switzerland for 10+ years. She is an advocate of ethical design practices, fostering sustainability and a change of paradigm — from user centric to humanity and planetary centered design.
Chapters
(00:00:00) Gabriela Introduction
(00:03:34) Design Director at UBS Zurich
(00:05:50) MBA in Sustainable Business
(00:09:38) Ethics and Sustainability
(00:12:39) Moral values for individuals and companies
(00:18:01) Talking about DEI in Europe
(00:19:00) Getting started with ethics
(00:23:41) Frameworks for design and business
(00:30:03) How to approach projects for sustainability and ethics
(00:34:14) Growth, power, and money unregulated isn’t working
(00:35:58) The definition of success
(00:36:57) Work life balance
Recommended Resources:
Don Norman, Design a Better World
Kelly Small, The Conscious Creative
Ruben Paten, Politics of design
The Center for Humane Technology
Mariana Salgado Podcast https://disenoydiaspora.org/Uxía
Arias García https://universomeraki.com/
Where to find Gabriela:
LinkedIn: https://www.linkedin.com/in/gllorenz/
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