What it Takes To Build a Design Business with Founder of UX Playbook Chris Nguyen

Founder of UX Playbook, Chris Nguyen, shares what it takes to build a design business with a focus on experimentation and understanding your audience.

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Resources:

Backlog

UX Playbook

My First Million

Lenny’s Podcast

Where to find Chris Nguyen:

Linkedin

Chapters

(00:00:00) Introduction (00:01:04) How Chris Got Into Design
(00:03:10) Posting on Linkedin
(00:05:00) UX Playbook organic growth
(00:10:14) Expanding the funnel on Linkedin
(00:16:11) Product Bundle Experiment
(00:19:32) Free 5 Day Growth Challenge
(00:23:49) What the Market Wants
(00:27:33) Downsells are More Effective than Upsells
(00:29:02) Pricing Experimentation
(00:32:37) Sera's Business Journey
(00:39:36) Create Urgency Getting Your Product Out
(00:45:55) What Gives Designers Business Superpowers
(00:50:33) Biggest Mistakes Chris Made
(00:54:20) A Workday With Chris

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I'm Sera Tajima, Climate Tech Advisor & Investor. 🤙

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→ Venture Capital

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