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Sharp Tech with Ben Thompson

Apple History and Apple Psychology, How Apple Should Capitalize On Its AI Potential, Why It Probably Won't

1 tim 9 min13 mars 2025

Revisiting Apple's nadir in the 1990s, along with internal friction that boiled over after Steve Jobs' passing, and explaining why Apple execs should—but probably won't—respond to the Apple Intelligence embarrassment by empowering third-party developers to build great AI products that run locally on the iPhone.

To email the show: [email protected]


@SharpTechPodcast Channel — YouTube

@Stratechery Channel — YouTube


Something Is Rotten in the State of Cupertino — Daring Fireball

Apple AI’s Platform Pivot Potential — Stratechery

A Google I/O Idea, The Smartphone AI Value Chain, Apple’s Developer Hang-Ups — Stratechery Update

Why Doesn’t Apple Enable Sustainable Businesses on the App Store? — Stratechery (2013)

Macworld 1997: The return of Steve Jobs — YouTube


Get all episodes of Sharp Tech, Sharp China, Stratechery Updates and Interviews, Greatest of All Talk, Asianometry and the Dithering Podcast as part of Stratechery Plus for $15/month or $150/year.

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