ODM on the Rise of Latin Hip-Hop, La Raza & the Radio Hustle Behind “On a Sunday Afternoon”

ODM (One Dope Mexican) of Lighter Shade of Brown joins Shawn Stockman to break down the rise of Latin Hip-Hop during the golden age of the music industry. From pushing mixtapes at backyard parties and car shows to finally getting national radio play, this is the untold story of how Latin voices carved out a space in a Black-dominated industry. ODM reflects on their hit “On a Sunday Afternoon,” how radio worked in the ‘90s, and the grind it took to get heard.

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