How to grow a strong company culture

What does it really take to build a strong company culture—one that actually lives beyond a slide deck?

In this episode, we sit down with Nicola Saner, CEO of Chorus, whose career journey spans personal training, entrepreneurship, operations, project management, and executive leadership. Drawing on that diverse experience, Nicky shares why she prioritises curiosity and attitude over technical skills—and how that mindset shapes the way she builds and leads teams.

We dive into the practical side of culture: how to define meaningful values, embed them into everyday decisions, and keep them alive as your company grows. Nicky also unpacks the realities of building culture in remote and distributed teams, offering honest insights into what works (and what doesn’t).

Whether you’re leading a startup or scaling an established business, this conversation is packed with grounded, actionable ideas on creating a culture people genuinely want to be part of.

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