The 20-Minute Trick To Fix Your Brain's Worst Decisions | Jose Joaquin Bitar - Founder of TUOM

Seven years ago, Jose Joaquin Bitar was in the darkest place of his life. His company was collapsing, he had to lay off 120 people who felt like family, and he couldn’t see a way out. Then a friend handed him a piece of chocolate over coffee, and 20 minutes later he felt calm and something close to joy for the first time in months. That moment sent him into years of research on the plants and molecules our ancestors used to balance their moods, and it became the idea behind TUOM.

In this episode, Jose tells the full story and explains why he believes emotions drive decisions, and why changing how we feel can change the choices we make. His partner joins to talk through the natural ingredients behind the science and a real story of someone who used it before a dream job interview. If you’ve ever made a bad call while stressed, anxious, or overwhelmed, this one’s for you.

Big thanks to our sponsors: TUOM, Necodex, and Truebinding.

⏱️ Timestamps
00:00 – Trailer
00:49 – How a Bite of Chocolate and a Sip of Coffee Changed My Life
00:56 – Seven Years Ago: A Company Collapsing
01:11 – Laying Off 120 People Who Felt Like Family
01:47 – The Coffee Shop & the Chocolate Bar
02:19 – The 20-Minute Miracle
02:35 – “The Answer Is in Nature”: The Research Begins
02:59 – How Our Ancestors Used Plants, Roots & Flowers for Mood
03:16 – The Question That Created TUOM
03:30 – Emotional Pocket Alchemy
03:48 – The First Product: SEMJA
04:01 – Why Emotions Drive Decisions
04:41 – Calm Strategic Choices vs. Stressed Defensive Choices
05:02 – The Dream Job Interview Scenario
05:25 – Showing Up Fully in the Moments That Matter
05:31 – Handing It Over to the Partner
05:40 – Why Fitting Your Emotions in Your Pocket Resonates
06:25 – The Real Story: Manuela Soto’s Dream Job
06:56 – The Science: Natural, Not Dangerous Chemicals
07:18 – Lavender, Theobromine & Chocolate
07:34 – Rhodiola, Ginseng, Saffron, Peppermint & Rosemary
07:51 – Closing: Transform Your Emotions, Transform Your Judgement

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