Wyndham Targets European Travelers for Latin America and the Caribbean

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This episode explores how Wyndham Hotels & Resorts is rolling out an ambitious strategy to attract European tourists to Latin America and the Caribbean. Leveraging its franchise model, the company aims to blend natural beauty with authentic cultural experiences for middle-class travelers. We discuss Wyndham’s push into technology and AI to personalize stays, why Mexico is a cornerstone market in its global footprint, and how its rewards program is designed to make long-haul travel more accessible for European guests.