#6 - Simulation as a Strategic Driver, and What Lies Ahead

In this episode, Marcus Oledal from EDRMedeso speaks with Bob Tickel from Cummins about how simulation has evolved from a technical support function into a strategic business driver. With nearly 40 years of experience, Bob shares practical insights on simulation‑led product development, leadership skills for engineers, and why communication and bold decision‑making are essential for driving real business impact.