Episode 480: Meet the Flower Farmers, with ASCFG leaders, Jamie Rohda of Nebraska’s Harvest Home and Michelle Elston of Pennsylvania’s Roots Cut Flower Farm

Michelle Elston (left) and Jamie Rohda (right) Today, we return to a series I began earlier this year, featuring the regional directors of the Association of Specialty Cut Flower Growers. You'll hear from Michelle Elston of Roots Cut Flower Farm in Carlisle, Pennsylvania and Jamie Rohda of Harvest Home Flowers in Waverly, Nebraska. Grocery bouquets designed by Roots Cut Flower Farm Between them, these two flower farmers represent a significant percentage of ASCFG's membership! Jamie's region is North & Central U.S., representing Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Montana, Nebraska, North and South Dakota, Ohio, Wisconsin and Wyoming - whew! Michelle is ASCFG's newly appointed Mid-Atlantic regional director, representing flower farmers in Delaware, Maryland, New Jersey, Pennsylvania, Virginia, and West Virginia. I invited both women to share about what's happening with flower farming in their regions, and to give us a snapshot of their respective flower farming ventures. As it turns out, they each have cultivated a successful, but different niche, so you'll learn from Michelle about selling to mass market grocery and you'll learn from Jamie about serving as a wholesale supplier to floral designers. Here's a bit more about each of these guests: Roots Cut Flower Farm is featured as a local family farm supported by local Pennsylvania grocery stores. Michelle Elston is founder and owner of Roots Cut Flower Farm. She has loved plants and flowers for as long as she can remember. After studying plant science in college, she and her husband, Mike, moved to Massachusetts. There, they bought a garden center and stayed for 9 years. But after the birth of their first child, they realized that the best place to raise their kids was close to family roots. So, they sold the garden center and moved back to Michelle's hometown of Carlisle, Pennsylvania. Time and space soon opened up for her to pursue her dream of farming. What started as a small garden has evolved into a 10-acre farm that produces enough flowers for more than 20,000 supermarket bouquets and 100 weddings/events annually. Now, 13 years later, she realizes she never imagined her seed of an idea would turn into such a thriving small business. Buckets and buckets of local, Pennsylvania-grown cut flowers gathered into thousands of bouquets at Roots Cut Flower Farm! Even with such growth, Michelle's flower philosophy has remained a simple one: to celebrate the natural beauty of every season in South Central Pennsylvania. Flowers are grown sustainably and selected based on their ability to thrive in the region. All of Roots' bouquets and arrangements are created using only what is grown on the farm. Rather than trendy, the results are timeless designs that are fresh, lush and unique. Here's more about Jamie: Beautiful Nebraska blooms at Harvest Home Flowers, grown by Jamie Rohda Harvest Home Flowers is a small, family owned flower farm located between Lincoln and Omaha Nebraska. Jamie and her husband Norman have farmed since 1994 and today their family-owned flower farm produces a wide variety of naturally grown, specialty cut flowers for local florists, designers and DIY brides.  Harvest Home Flowers serves Lincoln and Omaha, Nebraska's florists with fresh, seasonal and sustainable cut flowers Find and follow Jamie and Michelle at these social places: Harvest Home Flowers on Facebook Harvest Home Flowers on Instagram Roots Cut Flower Farm on Facebook Roots Cut Flower Farm on Instagram Thank you so much for joining today's episode with Jamie Rohda of Harvest Home Flowers and Michelle Elston of Roots Cut Flowers. The conversation filled me with gratitude for our beautiful and diverse Slow Flowers community of flower farmers and floral designers who come together to bring joy and inspiration to the marketplace of flower lovers. Lisianthus and dahlia details from Harvest Home Flowers