Episode 490: The launch of BLOOM Imprint, Slow Flowers’ new publishing venture, with co-founders Debra Prinzing and Robin Avni

It's a very exciting day for Slow Flowers and this episode is devoted to some BIG NEWS. I'm thrilled to tell you all about it! I've invited Robin Avni, past guest of this podcast, to join me as together we tell you all about our new collaboration -- the formation of a boutique book publishing project called BLOOM Imprint. Debra Prinzing (left) and Robin Avni (right) BLOOM Imprint emerges from our 15-year professional relationship and friendship. A decade ago, Robin and I collaborated with a talented group of women on a multi-year content and lifestyle consulting project, "Real Women, Real Life." During that time, we also teamed up to give a presentation on The Female Gardener: Mommy to Maven for the Independent Garden Center Show and co-authored white papers and trend reports about female consumers.  Fast-forward to 2019-2020, when Robin and I produced Slow Flowers Journal - Volume One, a compendium of the "best of" editorial stories and imagery featured in the "Slow Flowers Journal" section of Florists' Review magazine. That's where I previously served as contributing editor and Robin served as managing editor of books, producing 10 book titles related to the floral industry. We're announcing the launch of BLOOM Imprint today, with me serving as editorial director and Robin serving as creative director. This venture is committed to developing books that express visual and verbal storytelling in equal measures. By pairing my love of the written word and editorial narrative and Robin's visually strong creative direction talent, we are pretty jazzed about what we have in store for sharing the people, places, flowers and art of our Slow Flowers Community through a new lineup of books. Read our Press Announcement Here: BLOOM-Announcement-1_27_21Download Where We Bloom: Our first title We believe that "setting" is an important facet to making art -- and nothing could be truer for floral designers and floral artists. This book profiles the people, art and creative work spaces of designers and makers. The subtitle is: Thirty-Six Intimate, Inventive and Artistic Studio Spaces Where Floral Passions Find a Place to Blossom Step inside the personal environments where flowers come to life. "Where We Bloom" showcases beautiful plant- and flower-filled settings of Slow Flowers designers, farmer-florists and growers. Each setting reflects the personality and aesthetic style of its owner, offering great ideas to inspire the design, decor, organization, and of course, functionality of your creative space. Publication Date: April 2021Pre-ordering information will be shared soon! Between us, Robin and I have produced and published more than 20 lifestyle, design, architecture, floral and gardening titles. We formed BLOOM Imprint as a boutique publishing company with the mission of identifying creative entrepreneurial book ideas and growing them -- from the seed of an initial concept to a finished product. As we publish new authors and consult with aspiring ones, we believe that producing a book is ultimately one of the most affordable marketing endeavors available to creatives. From our "Who We Are" page on BLOOMImprint.com -- learn about our backgrounds and experiences, and read what people say about working with us! Let me tell you a little more about Robin Avni and then we'll jump right in and get started:A creative veteran in the media + high-tech industries, Robin's experience includes 15+ years in the publishing industry and eight years at Microsoft in design and creative management. She has successfully managed innovative, award-winning design teams and high-profile projects as well as receiving numerous national design and photography editing awards for her own work. Robin has produced 10 books, including collaborating with Debra on the Slow Flowers Journal.  In 2004, following Microsoft, she founded bricolage*, a consultancy specializing in creative strategy,