Episode 526: How a Full-Service Retail Florist Sources Montana-Grown Blooms with Lindsay Irwin of Bitterroot Flower Shop

https://www.youtube.com/watch?v=6FlSd-SPH8I I have a great interview to share with you today -- and it includes a virtual visit to Bitterroot Flower Shop in Missoula, Montana, where I caught up with owner Lindsay Irwin. Local flowers "Designer's Choice" I first met Lindsay through fellow Slow Flowers members Carly Jenkins and Jamie Rogers of Killing Frost Farm. and their wholesale venture Farm to Florist Montana. They consider Bitterroot Flower Shop one of the top customers for their fresh, seasonal and local Montana-grown flowers. It's a family business! Lindsay Irwin (left) with Nancy Larson, her business partner and Mom Over the years, on a few different visits to Montana, I've come to know Lindsay. She is active in the Montana Florists Association, having served as president in the recent past.  A few years ago, I was invited to speak at the MFA annual conference and we were hosted at Lindsay's shop, Bitterroot, a sizeable retail and production space located at a strategic intersection in downtown Missoula. I was so impressed by the many conversations I had with florists across the state . . . including Lindsay, who are pursuing new sourcing models with local flower farmers. Bitterroot Market circa 1952 Last summer, Killing Frost Farm reached out and asked if they could buy a gift membership in Slow Flowers Society for Lindsay -- as a thank you for her support of their farm and their flowers. I was so touched by that creative way a flower farm connected on a deeper level with a key customer -- and it's a great client gift idea for other flower farmers to consider! Bitterroot Flowers for a beautiful Montana wedding (c) Elizabeth & Samuel Bitterroot Flowers for a beautiful Montana wedding (c) Elizabeth & Samuel That gesture brought Lindsey and me together, too. When I was in Missoula earlier this month, she and I recorded an audio conversation, which you'll hear today. We also recently recorded a virtual design demonstration, which appears at the top of this post. The flowers she used are all Montana-grown, along with beautiful fruiting raspberry branches from Killing Frost Farm and some California eucalyptus. Let's jump right in and meet Lindsey Irwin of Bitterroot Flower Shop in Missoula, Montana. Follow Bitterroot Flower Shop on Facebook Find Bitterroot Flower Shop on Instagram Bonus: Listen to my 2020 interview (Episode 473) with Jamie Rogers about how Killing Frost Farm is getting more Montana-grown flowers into the hands of Montana florists! Thanks so much for joining me today! As October gets underway, this is the first podcast episode of the month featuring visits that highlight our members and the ways they share the Slow Flowers Message with their customers and marketplace. Join me, each Wednesday, for a new live-stream video interview on YouTube and our Facebook page, and here on the Slow Flowers Podcast for the audio conversation. Subscribe to our YouTube Channel Connect with Slow Flowers Society for our Facebook Live Content Sarah Reyes of Wildflower & Fern (left) and Toni Reale (right) of Roadside Blooms As I mentioned last week, October is Slow Flowers Member Appreciation Month! We have lots planned each day of this month to connect with you and others in our community. This Friday, be sure to join our Member Virtual Meet-Up -- and hear from two members, retail florists who will share their marketing and branding tips to leverage the Slow Flowers message to their customers. We've invited Sarah Reyes of Wildflower & Fern based in Oakland, Calif., and Toni Reale of Roadside Blooms, based in North Charleston, S.C., to discuss some of the ways they have successfully developed Slow Flowers' messaging, marketing & PR, and consumer education programs that underscore their values about sourcing and sustainability.Bring your questions!!  Here is the LINK to pre-register -- and we'd love to see you this Friday,