Episode 539: Meet Gina Lett Shrewsberry of Inspirations by Gina and Valerie Crisostomo, founder of Black Girl Florists

https://youtu.be/p0A3EzW7goc We recorded today's show last week as the final video episode of 2021, so for Podcast listeners, it's our first episode of 2022 -- and you are in for a real treat. I'm so happy to welcome Gina Lett Shrewsberry of Inspirations by Gina, a Slow Flowers member and floral designer based in Northern California, and her colleague Valerie Chrisostomo, an Atlanta-based florist and founder of the new organization Black Girl Florists. Gina Lett Shrewsberry (left) and Valerie Chrisostomo (right) Here's a bit more about Gina: Inspirations by Gina is a floral and event design studio based in Sacramento and the San Francisco Bay Area. Gina has designed weddings and events all around Northern California, including at San Francisco City Hall, in Sacramento, Carmel, Lake Tahoe, Napa, and beyond. As a floral and event designer, she is committed to helping every client discover a unique style that encompasses their vision. Gina loves bringing celebration-worthy events to life. In addition to designing weddings and events, she also specializes in flower and plant deliveries and weekly or monthly floral subscriptions. Here's a bit more about Valerie: Valerie is the owner of One Soul Events + Flowers, based in Atlanta. Before she was surrounded by beautiful bouquets, timeless table settings, and phenomenal floor plans, her journey began at Florida State University where she studied Hospitality and minored in Business. There Valerie became passionate about meeting and event planning and learned the ins and outs of catering and world travel. One Soul Events & Flowers is a floral, wedding, and event planning company that produces stunning events through sophisticated planning. Early in 2021, Valerie's vision for creating community and nurturing other Black female florists led to the creation of Black Girl Florists. Black Girl Florists supports and celebrates Black women in floristry. In this nurturing community, members nurture their businesses and talents, all the while connecting with other Black women florists. It's a very special space to celebrate and support Black women-owned businesses in the floral industry.Find and follow Inspirations by Gina:Inspirations by Gina on FacebookInspirations by Gina on Instagram Find and follow One Soul Events + Flowers (Valerie):One Soul Events + Flowers on Instagram Find and follow Black Girl Florists:Black Girl Florists on FacebookBlack Girl Florists on Instagram Thanks so much for joining us today. The Slow Flowers Society is committed to equity, inclusion and representation in the floral profession, and we celebrate and honor Valerie for the launch of Black Girl Florists -- and thank Gina, one of our members, for making the important connection between our two organizations. Here are the details about the first Black Girl Florists Conference in Atlanta in March 2022.  Slow Flowers Society has just signed on to sponsor the amazing gathering of Black Girl Florists. January Slow Flowers Meet-Up And a calendar note. You're invited to join our January Slow Flowers Meet-Up on Friday, January 14th at 9 am Pacific/Noon Eastern. It will be a very special session introducing the Slow Flowers Floral Insights & Industry Forecast 2022, which I will present with my publishing partner Robin Avni, creative director of BLOOM Imprint. Our members and listeners will be the first to preview the forecast for 2022. For the eighth year, Slow Flowers Society heralds 2022 with predictions of breakout themes, topics and categories for the floral marketplace. Our report has become an important gauge for our members, as well as for the greater floral marketplace and business media, to evaluate the prevailing cultural shifts, notable changes, and emerging ideas for floral design and flower farming.And as we gaze toward 2022, a number of key topics of interest have caught our attention that we want to share with you.