How I Created Social Currency

Ever wondered if your side hustle could become your full-time gig? Today, Sammi shares everything she learned from taking that leap herself.

If you’re sitting on a big idea or just curious what it really takes to bet on yourself, Sammi uses her own story as a case study to share actionable advice and a behind-the-scenes look at building a brand from scratch. She shares the key lessons from working the opening shift at Aldi, launching a match brand, pivoting into tech and logistics during the pandemic, and how Mindy Kaling gave her the ultimate confidence boost.

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Here’s what Sammi covers today:

00:00 Why This Episode is Special

02:39 Early Obsessions with Business 

03:43 Why Entertainment Was Not It

05:33 The Aldi Experience (and Crying in Chicago)

08:46 Starting a Matcha Brand

12:22 The Origin Story of Tanner's Tea

13:43 The Pandemic Pivot

15:29 The First Video and (Later) Going Viral

19:03 Finding a Niche

19:59 The Turning Point

25:50 Building Social Currency

28:19 How You Can Show Social Currency Some Love

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