Loren Castle (Sweet Loren’s) on Turning a Diagnosis Into a Mission, Scaling a Food Brand and Supply Chain Lessons

Meet Loren Castle, the powerhouse behind Sweet Loren’s—the #1 natural cookie dough brand in the U.S. Today, Sammi chats with Lauren about how a shocking medical diagnosis pushed her to turn her kitchen experiments into a multimillion-dollar business.

They get into the wild ride of breaking into the food world—from the first big break with Whole Foods to juggling supply chain chaos and sticking to Loren’s mission of allergen-free, feel-good ingredients.

Lauren also shares how she built Sweet Loren’s without taking a dime of venture capital, the secret to good packaging, and what’s next for the brand.

If you’re an aspiring entrepreneur or just a cookie lover with big dreams, you’ll want to tune in. 

Follow Sammi on Instagram here

Follow Sweet Lorens here

Here’s what Sammi covers today with Loren:

00:00 Loren Castle’s Social Currency

01:37 How a Health Crisis Sparked a Cookie Empire

03:22 The Taste Tests Process and the State of Clean Ingredients

05:58 The Whole Foods Deal That Changed Everything

10:56 Lessons in Scaling and Finding Processing Partners

17:54 How to Find White Space

22:47 Profits Without VCs—How She Did It

26:58 COVID, Cookies, and Supply Chain Curveballs

29:27 Branding That Sticks (and Sells)

32:00 Trendy Collabs and What’s Coming Next

37:15 Social Currency Corner: Tips for Food Entrepreneurs

43:25 How to Show Social Currency Some Love

Learn more about your ad choices. Visit megaphone.fm/adchoices