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Social Currency with Sammi Cohen
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The 90s Microdrama Revolution and Ghost of Quibi

23 min•7 november 2025

Hollywood is changing—and its future might be vertical. Today, Sammi dives into the explosive rise of “microdramas,” the ultra-short, ultra-addictive scripted shows that are pulling in billions and leaving traditional studios scrambling to survive. From Chinese-backed apps like ReelShort to Hollywood execs betting on AI-powered storytelling, this is the story of how 90-second episodes are out-earning blockbuster films and redefining what it means to be a creator. Sammi breaks down the psychology, the business model, and what this all says about our shrinking attention spans and the algorithmic future of storytelling.

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00:00 Microdramas, Big Plots

01:37 Microdramas vs. Traditional Hollywood

02:09 The Data Behind the Craze

05:14 YouTube vs. TikTok

07:22 The Business Model of Microdramas

10:30 Hollywood's Response 

12:49 The Role of AI 

17:07 Predictions on the Future of Entertainment

19:43 How to Show Social Currency Some Love

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