Sveriges mest populära poddar
Social Currency with Sammi Cohen
UtbildningNäringsliv

The Business of Labubu and the Power of Manufactured Obsession

11 min•13 juni 2025

People are lining up at 4 AM, crashing websites, and dropping thousands on a fuzzy vinyl creature with nine teeth and a cult following. Meet Labubu: part toy, part fashion statement, part emotional coping mechanism. Born from a Nordic mythology-inspired art project and catapulted to fame by Pop Mart, Labubu has become a collector’s dream and a status symbol—thanks to limited drops, blind box buying, and celebrity fans like BLACKPINK’s Lisa.

Today, Sammi unpacks how scarcity, nostalgia, and the chaos of modern life created the perfect storm for Labubu’s rise—and what that says about the future of fandom, consumption, and identity.

Follow Sammi on Instagram here

Subscribe to the Social Currency newsletter here

Here’s what Sammi covers today:

00:00 Labubu’s Bizarre Social Currency

01:08 Where Labubu Came From

02:55 Scarcity as a Business Plan

04:10 The Lisa of It All

05:27 What Labubu Tells Us About the State of the World (Really) 

06:31 The Future of Fandom

07:22 How to Show Social Currency Some Love


Learn more about your ad choices. Visit megaphone.fm/adchoices

Fler avsnitt av Social Currency with Sammi Cohen

Visa alla avsnitt av Social Currency with Sammi Cohen
Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning
•1 tim
Kory Marchisotto (e.l.f. Beauty) on Acquiring Rhode, Building a Billion-Dollar Brand and Responding When Campaigns Don’t Land
•1 tim 6 min
Jennifer Wong (Aritzia) on Rising from Sales Associate to CEO, the Styling Suite Experience, and Building a Generational Brand
•53 min
Laney Crowell (Saie Beauty) on Raising Her First $1 Million, Building a Top Sephora Brand, and Magazine Culture
•1 tim
Haley Sacks (Mrs. Dow Jones) on Money Psychology, Wealth Hacks, and How to Say No to an Expensive Bachelorette
•1 tim 6 min
Jamie Siminoff (Ring) on Near Bankruptcy, Amazon, and Shark Tank
•1 tim 8 min
Peter Semple (Depop) on Scaling Beyond Gen Z, the CMO to CEO Pipeline, and the eBay Deal
•1 tim 11 min
Gary Vaynerchuk (VaynerX) on the Next Digital Gold Rush, AI, and Intellectual Property
•58 min
Matilda Djerf (Djerf Avenue) on Creator-Led Brands, Secrets Behind 300% Growth and Tough Lessons in Entrepreneurship
•1 tim 6 min
Eugene Remm (CATCH) on the Business of Vibe, Restaurant Economics and Critics Who Gatekeep
•52 min

Social Currency with Sammi Cohen med Social Currency finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.