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Social Currency with Sammi Cohen
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Uncovering the Wedding Industrial Complex

15 min•23 maj 2025

Why is saying “I do” costing Americans more than ever? In today’s episode, Sammi rips the veil off the modern wedding machine—revealing how a once-simple ceremony ballooned into a multibillion-dollar status symbol. From five-figure flower budgets to wedding cake surcharges, Sammi tracks who’s cashing in (think The Knot, Zola, and a swarm of luxury vendors) and how the creator economy has cranked up the pressure to go bigger, farther, and glossier. Plus, Sammi shares what she learned about destination weddings and saving on wedding dresses through her own experience. 

Here’s what Sammi covers today:

00:00 Updates From Sammi

01:12 How Much the Average Wedding Is Costing Americans

02:33 The Most Expensive Part of Saying “I Do”

04:47 Destination Weddings and Sammi’s Experience

05:52 Which Wedding Brands Are Winning

09:57 The Social Media Effect

11:53 Sammi’s Predictions: Which Wedding Trends Are Here to Stay

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Fler avsnitt av Social Currency with Sammi Cohen

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Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning
•1 tim
Kory Marchisotto (e.l.f. Beauty) on Acquiring Rhode, Building a Billion-Dollar Brand and Responding When Campaigns Don’t Land
•1 tim 6 min
Jennifer Wong (Aritzia) on Rising from Sales Associate to CEO, the Styling Suite Experience, and Building a Generational Brand
•53 min
Laney Crowell (Saie Beauty) on Raising Her First $1 Million, Building a Top Sephora Brand, and Magazine Culture
•1 tim
Haley Sacks (Mrs. Dow Jones) on Money Psychology, Wealth Hacks, and How to Say No to an Expensive Bachelorette
•1 tim 6 min
Jamie Siminoff (Ring) on Near Bankruptcy, Amazon, and Shark Tank
•1 tim 8 min
Peter Semple (Depop) on Scaling Beyond Gen Z, the CMO to CEO Pipeline, and the eBay Deal
•1 tim 11 min
Gary Vaynerchuk (VaynerX) on the Next Digital Gold Rush, AI, and Intellectual Property
•58 min
Matilda Djerf (Djerf Avenue) on Creator-Led Brands, Secrets Behind 300% Growth and Tough Lessons in Entrepreneurship
•1 tim 6 min
Eugene Remm (CATCH) on the Business of Vibe, Restaurant Economics and Critics Who Gatekeep
•52 min

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