- Finding for a co-founder, starting up with a friend
- Deciding to leave a full time job for starting a business
- Learning about the mental health and personal development market
- Customer conversations leading development of business and product
- Aligning business and values, knowing the WHY
- Testing different business development ideas and pivoting with experience, three roads become one
- International expansion, a lucky break into the Netherlands
- Dating investors, ask for advice not money
Episode artwork photocred: Yolanta Birkhane