AI and Self-Design: The Future of Residential Solar Sales with Surya Potharaju, CEO of Arka Energy (Arka360)

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On this episode of the Soliverse Podcast, Peter sits down with Surya Potharaju, CEO of Arka Energy, to unpack how AI, smart platforms, and new business models are transforming residential and small commercial solar.

Surya is a serial entrepreneur and product strategist with roots in the semiconductor world. As the driving force behind Arka360, he’s building a powerful software platform that puts homeowners in control of their energy future.

They discuss:
⚡ Why the future of solar is customer-led, not sales-pushed
🧠 How Arka360 is automating system design with AI — no UI needed
🏠 The underrated utility value of solar (beyond just ROI)
📉 Why policy upheavals shouldn’t derail the industry
🔋 How smart storage, EVs, and solar systems can talk to each other
🌍 …and why every new home should come with its own energy system

Connect with Surya / Arka Energy:
🌐 Website: https://www.arkaenergy.com
💡 Software: https://www.arka360.com
📬 Email: [email protected]
🔗 LinkedIn: https://www.linkedin.com/company/arka-energy

Connect with Soliverse:
🎧 Soliverse on Spotify
📨 [email protected]
🔗 LinkedIn – Peter
🔗 LinkedIn – Soliverse
🌐 soliverse.energy

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Thank you for listening to Soliverse | The Future of Solar, the podcast for people building the future of solar, storage, and renewable infrastructure.

Each episode features grounded, unfiltered conversations with the people financing, developing, operating, and scaling real projects across the solar and clean energy ecosystem.

Soliverse exists to cut through noise, hype, and disconnected narratives and replace them with clarity, realism, and execution-focused insight for professionals who want to make smarter decisions, faster.

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