City Football Group & the Power of Purpose-Driven Awareness for Water

Randolf Waters, Xylem Senior Director of Global Partnerships and Branding, returns to the show to discuss how the partnership between Xylem and City Football Group came to be, and how the two organizations continue to team up to address water complacency and encourage audiences around the world to get educated and involved in making a difference.

Waters also shares how Xylem sought out a major sports group to help raise awareness for global water challenges, the selection process for choosing the right partner from the sports world, and some of the activities and campaigns happening between Xylem, Manchester City FC, PUMA and more.

Part 2 of 2 in the Solving Water Power of Partnerships Series.

Learn more and get involved in the latest Xylem plogging and Walk for Water activities: https://www.xylem.com/en-us/about-xylem/partnerships/water-heroes/