Defending Professional Contractors in the Online Age – In The Field with Goulds Water Technology

Christian Bogan, owner of E-Water Solutions and a Goulds Water Technology distributor, and Susan O’Grady, Xylem Director of Marketing, Residential and Agriculture, break down Goulds Water Technology’s recent stance on its updated Minimum Advertised Price (MAP) Policy. They discuss the value and impact of buying and installing with professional contractors, sharing perspectives from both the distributor and manufacturer sides on how MAP Policies are being enforced, the importance of defending independent contractors, and what comes next for the residential water industry.

Episode recorded live at Groundwater Week 2019 in Las Vegas.

Learn more about Goulds Water Technology’s MAP Policy: http://unitedstates.xylemappliedwater.com/files/2016/06/10-Promises-from-Goulds-Water-Technology.pdf