Marketing, or, Why the Ends Justify the Means

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Join us as we talk with Aimee Byrd, and repeat guests Kristin Kobes du Mez and Nathan & Christiana Wells about the marketing that "bites back." From subversive marketing tactics, to slick production. From rhetorical flair, to retro design. Canon Press, Canon Plus, New Saint Andrews, and Christ Church are the bad boys on the block. The bad boys who know how to market, because the "good" boys are scared of it. But these bad boys created a beast they no longer control. Let's get under the hood.

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