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Speaking of Psychology
Speaking of Psychology

Thinking of companies as people (SOP13)

10 min•18 augusti 2014

Om avsnittet

Are companies like people? According to Susan Fiske, PhD, companies may not be flesh and blood, but customers view even the largest publicly traded companies very much like the way they view other people. And the reasons for this way of thinking are not all that different from how humans evolved to trust one another.

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