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Startups For the Rest of Us

Episode 655 | Seat-Based Pricing, Can Churn Be Too Low? and More Listener Questions (A Rob Solo Adventure)

39 min • 4 april 2023

In episode 655, Rob Walling answers listener questions on enterprise pricing frameworks, validating a business idea, and if it is possible for your churn rate to be too low.

Topics we cover: 

  • 2:17 - How to avoid login abuse on individual plans
  • 8:12 - How to validate a business idea before committing to it
  • 15:26 - Enterprise pricing frameworks
  • 19:34 - What Rob learned in the early days as a consultant and building early products pre-Drip
  • 26:22 - Finding role fit in a SaaS
  • 32:21 - Is it possible to have a churn rate that is too low?
  • 33:41 - How much should you pay yourself vs. investing back into the business?

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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