Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she shares the latest developments in her startup journey. 

Colleen shares the insights gained from recent customer interviews that led to a significant pivot in their product strategy. Hello Query is now focused on embedding custom reporting features within other SaaS applications and Colleen reflects on balancing product quality with minimal v1 features. Her excitement is building to get their solution into users' hands.

Topics we cover: 

• (1:32) – Digging into customer interviews
• (3:54) – Filtering out the noise to achieve confidence
• (5:31) – Other competitors in the space
• (8:53) – How Colleen prepares for and sources customer conversations
• (12:11) – Is the technical implementation coming along?

Links from the Show: 

• Invest in TinySeed
• Episode 748 | The Ins and Outs of Startup Investing
• Colleen Schnettler (@leenyburger) | X
• Colleen Schnettler (@leenyburger.bsky.social) | Bluesky
• Hello Query

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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