Episode 767 | Finding Your ICP, Prioritizing Feature Requests, Pricing, and More Product-Focused Listener Questions

Is product management more of an art, or a science?

In episode 767, Rob Walling is joined again by Brendan Fortune to answer listener questions focused on product management. They discuss identifying your ideal customer profile, prioritizing feature requests, and positioning against competitors. They also weigh in on how product managers should focus their time.

Topics we cover: 

• (2:50) – Is your ideal customer always your highest paying one?
• (8:11) – Finding just one ICP can be difficult
• (14:56) – How do you prioritize feature requests?
• (19:24) – Product management is art and science
• (26:02) – Competing with competitors on value, not price
• (32:21) – How should product managers focus their time?
• (37:20) – How do PMs manage roadmaps and user feedback?

Links from the Show: 

• Invest in TinySeed
• MicroConf Mastermind Applications close March 31st
• MicroConf Growth Retreat
• The SaaS Playbook
• Brendan Fortune | LinkedIn
• Customer.io
• Episode 756 | Why Great Product Management Is Critical for Your Startup
• Product Flywheel + Pricing + Org Strategy (Miro)
• Savio

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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