Should Brand Designers Niche Down? | Sticky Notes EP01

Welcome to the first-ever episode of Sticky Notes. The podcast for graphic designers, logo designers, and brand designers who are figuring out how to build a freelance design studio.In this episode, we’re tackling one of the biggest questions in the design industry: To niche or not to niche? Should you specialise in one style, one industry, one type of client? Or should you stay broad, flexible, and take on a bit of everything?This is something Jack has been wrestling with, so we break it down properly:– The pressure to niche as a designer– Whether niching actually helps you get clients– The risk of boxing yourself in– My experience niching (and not niching) as a brand designer– How to figure out what you actually want to be known for