Stitching Tales

Fixing Johanna's business struggles #58

60 min • 13 maj 2025

Johanna has hit a low point after weeks of a stubborn flu combined with a return to her day job. A lack of direction and overwhelm have made her feel like she's treading water with the sewing business. Luckily, Malena has some great advice on where Johanna should put her main focus to make the business grow.

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About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free Malva t-shirt pattern)


About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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