Marketing is the thing that both Malena and Johanna struggle with the most when it comes to running a business.
Malena wants to rely less on Instagram and is currently trying out new platforms.
Johanna is only comfortable with time-consuming, high-quality, content marketing, which incidentally is what stops her from doing any marketing at all.
We also address some legal and taxation complications regarding marketing. Things that not everyone in the sewing community might be aware of.
Fit for Knits
https://www.thelaststitch.com/fit-for-knits-book
Stitching Tales on Instagram
https://www.instagram.com/stitchingtalespod
Stitching Tales on YouTube
https://www.youtube.com/@StitchingTalesPod
Jaykaiy Patterns
About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.
https://www.instagram.com/hazelhenpatterns
https://www.hazelhenpatterns.com (get your free t-shirt pattern)
About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.
https://www.thelaststitch.com
https://www.instagram.com/laststitch