Mistakes most Health IT start-ups make when launching their product(s) - Kirk Barnes

Kirk L. Barnes has had a fantastic trajectory in our industry. From working with Takeda when it was a startup, all the way to leading GA Tech's Advanced Technology Development Center (ATDC) accelerator, to founding TransPharMed, his journey is full of knowledge and insights what it takes for startups to successfully launch their technology solutions. He quickly learned a common thread in all his positions: how do you translate what technology does to the people that will benefit from it?

Kirk's experience and leadership spans a wide area of expertise including but not limited to :  marketing, technology development, product launch strategies, innovation, and much more. He shares his thoughts on digital healthcare's growth in recent years compared to other parts of the healthcare ecosystem.

He also delves into what startups should do at the beginning of their journey to ensure they're on the right track to the road to success.  CIOs are the “New Kings on the Hill,” as Kirk says, due to the pandemic and the rise of digital care solutions and security issues to keep protected the healthcare system.  He reflects on how the adoption of technology has changed since the pandemic and offers an example of how Remote Patient Monitoring Technologies has emerged as an important platform for the delivery of care.

Finally, Kirk shares his thoughts on the common pitfalls entrepreneurs face when launching their businesses. He closes this episode by offering entrepreneurships practical advice and how programs like "Together Health" can support startups and them get on the right track.

Tune in to this terrific episode!  You can find us on all major podcast platforms including Apple, Google, Amazon, Spotify, Stitcher, etc.