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Don't scrap it, ask it why: How one marketer made five AI agents reliable.

15 min•8 juni 2026

"I built an agent... now what?" Orlando O'Neill built five custom AI agents for his marketing work. On this episode, he shares how he makes them reliable: asking agents to diagnose their own mistakes, fixing issues permanently with steering files, and running weekly reviews to improve them over time. His biggest tip: when your agent gets something wrong, don't scrap it. Ask it why, and fix it together.

Guest: Orlando O'Neill, Senior Product Marketing Manager, Alexa Marketing

Fler avsnitt av strAIght talk: AI tips for Amazonians

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strAIght talk: AI tips for Amazonians med Amazon Corporate Communications finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.