Is This the End of the Hype Era?

On this hot-take episode with Philippe Pourhashemi we discuss the recent firings of Ludovic de Saint Sernin from Ann Demeulemeester and Rhuigi Villasenor from Bally and their implications. We speak about hype versus talent, what makes the right fit between a creative director and a brand, the relationship between management and creative, brand building and reputational risk, and much more.

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