Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain

On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world.

Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.

In this episode, you’ll learn:

• How to make the transition from growth to revenue
• Finding additional revenue opportunities beyond subscriptions
• Tips for balancing brand awareness marketing and performance marketing

Links & Resources

• VSCO
• Clue

Lisa Kennelly’s Links

• Lisa’s LinkedIn
• Follow Fishbrain on Twitter
• Fishbrain’s website
• Fishbrain Is on Instagram
• Fishbrain’s Facebook page

Follow us on Twitter:

• David Barnard
• Jacob Eiting
• RevenueCat
• Sub Club