Lessons From an Unlimited Marketing Budget — Colette Nataf, MileIQ & Lightning AI

On the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.

Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.

In this episode, you’ll learn:

• Colette’s take on Apple’s ATT and its effect on marketing
• Outsourcing to an outside agency vs. growing your team
• Analyzing lifetime value and customer acquisition cost for long-term subscribers
• How to balance your business and family life

Colette Nataf’s Links

• Colette Nataf’s LinkedIn page
• MileIQ
• Lightning AI
• Colette's maternity leave blog post

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