281: Futureproofing Your Digital Marketing Tactics

In this episode of the SuperDataScience Podcast, I chat with the Founder and Director of Digital Strategy at Webfor, Kevin Getch. You will learn what digital assistants are and where they're going with the help of people like Ray Kurzweil at Google. You will hear Kevin's philosophy on 'what gets measured gets managed' and what it means for marketing and data science. You will also learn why websites are less and less important, how segmentation is slowly transitioning to personalization, creating amazing customer experiences, disk profiles, natural language processing, and computer vision and their role in the future of marketing.

If you enjoyed this episode, check out show notes, resources, and more at www.superdatascience.com/281