Fair Trade, Certified B and More: The 3rd Party Labels You Need to Know
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Fair Trade, Certified B and More Ever wonder what the Fair Trade label on products *really* means? How about that elusive Certified B Corp distinction? “All-natural”, “fat-free”, and “non-toxic” are blanket marketing statements that have no real meaning. But third party certifications? Their distinct logos distinguish the best from the rest. Yet while certifications are meant to give consumers confidence, it can be difficult to understand what all the different labels stand for. On today’s show I break down...
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