Lighter wine, greater impact: Progress from one year of the BWA

The SWR's Bottle Weight Accord (BWA) launched in November 2023. To mark the one-year anniversary of the Accord, the SWR held a webinar to present the latest data and narratives from BWA signatories, to showcase the tangible results achieved so far.

The Accord is a core commitment by signatories to reduce their average bottle weight of 750ml still bottles to below 420g by the end of 2026. At the time of launch, the BWA had 8 signatories, primarily consisting of retailers. Now, a year later, it encompasses 20 participants and more than 1.5 billion wine bottles produced and sold. This represents around 5% of all wine production worldwide.

Listen to the webinar recording to hear first-hand experiences and key learnings from signatories on how they have implemented the Accord. Hear from:

• Dr Peter Stanbury, research director, SWR
• Rick Eplway, executive leader of merchandising, adult beverages, Whole Foods Market
• Dr Laura Catena, managing director, Bodega Catena Zapata
• Joe Olding, assistant buyer, Tesco