The shift to sustainable packaging and changing consumer perceptions with Joe Fattorini

In this Sustainable Wine podcast, Toby Webb talks with Joe Fattorini, presenter of The Wine Show and  Managing Director Trade at Pix, a wine discovery platform. They discuss how Pix helps connect people with wine, insights into how people search for and select wine, and how consumers can be driven to make sustainable choices. They debate who can - and should - drive the change to shift the majority of wine to be sold in sustainable packaging, how to change consumer perceptions of boxed wine at scale, the role of choice editing by retailers, and much, much more.