The Transition to Modern Airline Retailing

In a wide-ranging conversation Alex Zoghlin, CEO of ATPCO, joins the T2RL team to consider the transition to OOSD. Do we have necessary and sufficient standards in place? Will truly modular solutions be feasible or will the convenience of a one-stop shop come to dominate?  Can airlines start to gain value from the first steps on the road rather than waiting for some future promised land?  ATPCO has opinions on these and many other questions.