Talking AI

Generative AI: Augmenting or Replacing Research?

33 min • 31 oktober 2023

Generative AI is making an impact on every aspect of digital product building. But we wanted to delve deeper into how it’s affecting user research and interviews, so we invited Nisha Iyer, CTO of CoNote, onto the Built Right podcast to share industry insights and predictions. 

Nisha shares the story of CoNote, an AI-empowered platform helping transcribe and organize user research. We hear her thoughts on GenAI skepticism and how CoNote builds on customer feedback to improve its efficiency. Plus, Nisha tells us her predictions for GenAI in user research and whether it could eventually manage user interviews entirely. 

Key Moments: 

  • Nisha’s background in the industry 
  • The decision to found CoNote 
  • How CoNote augments user research processes, without taking over 
  • Building a moat in age of AI hype 
  • How generative AI is impacting user research in the short- and long-term 
  • Will AI take over the role of AI research? 
  • Why continuous research must be part of the development process 
  • How much of CoNote’s plans are based on customer feedback 
  • Why CoNote is a great example of product strategy 

Key Links: 


Mentioned in this episode:

Talking AI - Conversations with AI experts and early adopters

Welcome to the Talking AI podcast, where we dive deep into the world of artificial intelligence with host Matt Paige. Formerly known as the Built Right podcast, Talking AI brings you insightful conversations with AI experts, founders of AI products, and industry leaders who are leveraging AI in their businesses. Whether you're an AI expert or a beginner, our episodes will help you understand how AI technology works and how early adopters are deriving value from it. New episodes drop starting August 6th.

Gen AI Innovation Workshop

Generative AI is revolutionizing industries, staying ahead means not just understanding its capabilities but actively leveraging them. This episode dives into Hatchworks' cutting-edge Generative AI Innovation Workshop, designed to equip businesses with the knowledge and tools needed for success in this transformative landscape. Join us as we explore: 1. Introduction to Generative AI: An overview of how generative AI is reshaping industries and why it's critical for businesses to adapt. 2. Hatchworks' Innovation Workshop: A detailed look into our full-day immersive workshop focused on generative AI. Discover how we combine learning, hands-on ideation, and practical building activities to enhance your understanding and application of AI in your business. 3. Foundational Concepts: Insight into the key concepts of generative AI and how they apply to your specific domain, paving the way for innovative thinking and application. 4. Use Case Development: Learn how we guide participants through the process of identifying and developing real-world use cases tailored to their business and industry needs. 5. Custom GPT Creation: An exciting peek into how we build a custom GPT model based on defined use cases, offering a glimpse into the tailored solutions that can drive your business forward. Whether you're looking to deepen your understanding of generative AI or seeking actionable ways to implement AI strategies in your business, this episode is a must-listen. Dive in with us at the Hatchworks Innovation Workshop and start unlocking the full potential of generative AI for your business.

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