Dr. Brandon McFadden: Consumer Sentiment and Gene Editing

Gene editing with CRISPR/Cas, TALEN or other tools allows scientists to make directed and precise changes in DNA.  The technologies promise to transform agriculture and medicine. But the application of these technologies hinges on consumer sentiment. Dr. Brandon Mc Fadden is an agricultural economist that specializes in understanding what makes consumers tick. We have a conversation about gene editing, public sentiment, and how it varies between agriculture and medicine.