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Taylor Lorenz’s Power User
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Why a MAGA influencer turned on Trump

52 min•30 januari 2025

Clarkson Lawson was a prominent MAGA influencer on TikTok who amassed over 31 million likes on his videos. He built a platform as an outspoken Gen Z conservative making pro-Trump content. But in the months leading up to the election, something changed. 


Despite building a massive audience on pro-Trump messaging, he had a change of heart and voted for Kamala Harris. Lawson announced his political pivot in a video titled "Why I left MAGA."


Taylor sits down with Clarkson to talk about the behind-the-scenes reality of being a right-wing content creator, the industry forces that keep influencers tethered to Trumpism, what made him ultimately change his mind, and how he plans to navigate the choppy waters of the internet going forward. 


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