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TechCheck

TechCheck+ Apple vs. Green Bubbles: the cracks beginning to show in its walled garden 12/15/23

9 min • 15 december 2023

The stigma is real. Blue bubbles for iPhone users, green bubbles for those shut out of Apple's walled garden. iMessage has been a way of locking users into the Apple ecosystem for more than a decade. But the exclusionary nature of the battle has since come under fire, and Apple has begun to bend to the green bubble evangelists – just one in a growing number of concessions it's making to appease regulators.

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