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Amazon’s AI chatbot Rufus drove sales on Black Friday; plus, James Cameron says generative AI is ‘horrifying’

6 min•1 december 2025

On Black Friday, Amazon sessions that resulted in a sale were up 100% in the U.S. when the AI chatbot Rufus was used. They only increased by 20% when Rufus wasn't used.

Also, James Cameron’s movies are often at the cutting edge of visual effects technology, but that doesn't make him a fan of generative AI.

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Fler avsnitt av TechCrunch Industry News

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