The battle over the driving experience is heating up and will be won in software

Lou Shipley Contributor More posts by this contributor Why The Future Of Digital Security Is Open Sirius XM’s recent all-stock $3.5-billion purchase of the music-streaming service Pandora raised a lot of eyebrows. A big question was why Sirius paid so much. Is Pandora’s music library and customer base really worth that amount? The answer is that this was a strategic move by Sirius in a battle that is far bigger than radio.

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