Walmart Grocery is now offering a $98 per year ‘Delivery Unlimited’ subscription

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Walmart is taking aim at Instacart, Target’s Shipt, and Amazon Prime Now/Whole Foods with a new grocery delivery subscription service called simply, “Delivery Unlimited.” Before, Walmart shoppers could order groceries online and pick them up at their local store for free or they could opt to pay the $9.95 (or sometimes less) per-order delivery fee.

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