Xiaomi spins off POCO as an independent company

Xiaomi said today it is spinning off POCO, a sub-smartphone brand it created in 2018, as a standalone company that will now run independently of the Chinese electronics giant and make its own market strategy. The move comes months after a top POCO executive — Jai Mani — and some other founding and core members left the sub-brand. The company today insisted that POCO F1, the only smartphone to be launched under POCO brand, remains a “successful” handset.

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