As Morgan Stanley buys ETrade, Robinhood preps social trading

Before it was worth $7.6 billion, the original idea for Robinhood was a stock trading social network. At my kitchen table in San Francisco in 2013, the founders envisioned an app for sharing hot tips to a feed complete with a leaderboard of whose predictions were most accurate. Once they had SEC approval, they pivoted towards the real money maker: letting people buy and sell stocks in the app, and pay to borrow cash to do so.

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