CES 2025: Omi, a competitor to Friend, wants to boost your productivity using AI and a ‘brain interface’

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The startup’s founder, Nik Shevchenko, started marketing this device on Kickstarter as “Friend,” but changed the device’s name after another San Francisco hardware maker launched his own Friend device and bought the domain name for $1.8 million. Shevchenko, a Thiel fellow with a history of eye-grabbing stunts, is taking a slightly different approach with Omi. Instead of seeing the device as a smartphone replacement or an AI companion, he wants Omi to be a complementary device to your phone that boosts your productivity.

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